News photography

The Advertising Journey of 7up: A Multimedia Case Study Student Name: Muhammed Hanan Hamraz Roll Number: 05 Course: FYUGP Journalism Subject: Advertising Basics – Minor 6 Product: 7up PART I : PRODUCT, BRAND AND ADVERTISING BACKGROUND   1. Product and Company Profile ​Product Name : 7UP (Lemon-Lime Carbonated Soft Drink)   ​ Category : Non-Alcoholic Beverage / Carbonated Soft Drink (CSD) ​Parent Company / Manufcturer : Keurig Dr Pepper controls the brand rights and production within the United States, whereas PepsiCo manages its manufacturing, distribution, and international marketing across global markets.   ​ Country of Origin: Formulated and launched in St. Louis, Missouri, United States.   ​Present Market : Worldwide distribution spanning North America, Europe, Latin America, Asia-Pacific, Africa, and the Middle East.   ​ Reason for Selection : 7UP provides a classic textbook case study of strategic brand positioning. Its historic late-...

SECTION A ​Answer any SIX questions. (2 marks each) ​1. CBFC (Central Board of Film Certification) ​The Central Board of Film Certification (CBFC) is a statutory regulatory body under the Ministry of Information and Broadcasting, Government of India, established under the Cinematograph Act, 1952. ​Role: It regulates the public exhibition of films in India through certification categories: U (Unrestricted), U/A (Parental Guidance), A (Adults Only), and S (Specialized Audiences). ​2. Readers’ Editor ​A Readers’ Editor (also known as an internal ombudsman) is an independent journalist appointed within a news organization to represent the interests of news consumers. ​Role: They handle complaints regarding accuracy, fairness, and bias, publish corrections, and evaluate editorial decisions to maintain accountability and transparency. ​3. TRAI (Telecom Regulatory Authority of India) ​The Telecom Regulatory Authority of India (TRAI) is a statutory body established under the TRAI Act, 1997. ​R...

 SECTION A ​Answer any SIX questions. (3 marks each) ​1. Media Mix ​Media Mix refers to the combination of various communication channels (such as TV, radio, print, digital, outdoor, and social media) that a brand uses to deliver its promotional message to the target audience. ​Key Objective: To maximize reach and frequency while staying within budget constraints. ​Benefits: Diversification reduces risk, targets different audience segments across various touchpoints, and reinforces the core campaign message through repetition. ​2. Advocacy Advertising ​Advocacy Advertising is an advertising approach that promotes a specific cause, viewpoint, political stance, or public policy position rather than a commercial product or service. ​Key Objective: To influence public opinion, influence legislation, or build goodwill for an organization around controversial or social issues. ​Example: Campaigns raising awareness about climate change, anti-smoking laws, or corporate sustainability initi...

Case Study 3: The Influencer Who Promised Too Much Topic: Ethics in Advertising and Regulatory Bodies Slide 1: Introduction Good morning, everyone. Today, I am going to present Case Study 3, titled The Influencer Who Promised Too Much. This case is about a skincare company called GlowPlus. The company hires a popular social media influencer to promote its face cream. The influencer claims that the cream removes all pimples in three days and guarantees flawless skin for everyone. However, the company has no sufficient scientific evidence to support these claims, and the influencer does not disclose that the advertisement is sponsored. This creates serious ethical problems in advertising. Slide 2: Question 1 – Ethical Problems There are three major ethical problems in this case. 1. Misleading Claims * The influencer promises to remove all pimples in three days. * There is no sufficient scientific evidence to support this claim. * Every person’s skin is different. 2. Hidden Sponsorship * ...