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Assignment( model exam)

SECTION A ​Answer any SIX questions. (2 marks each) ​1. CBFC (Central Board of Film Certification) ​The Central Board of Film Certification (CBFC) is a statutory regulatory body under the Ministry of Information and Broadcasting, Government of India, established under the Cinematograph Act, 1952. ​Role: It regulates the public exhibition of films in India through certification categories: U (Unrestricted), U/A (Parental Guidance), A (Adults Only), and S (Specialized Audiences). ​2. Readers’ Editor ​A Readers’ Editor (also known as an internal ombudsman) is an independent journalist appointed within a news organization to represent the interests of news consumers. ​Role: They handle complaints regarding accuracy, fairness, and bias, publish corrections, and evaluate editorial decisions to maintain accountability and transparency. ​3. TRAI (Telecom Regulatory Authority of India) ​The Telecom Regulatory Authority of India (TRAI) is a statutory body established under the TRAI Act, 1997. ​R...
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Assignment ( model exam.question and answer)

 SECTION A ​Answer any SIX questions. (3 marks each) ​1. Media Mix ​Media Mix refers to the combination of various communication channels (such as TV, radio, print, digital, outdoor, and social media) that a brand uses to deliver its promotional message to the target audience. ​Key Objective: To maximize reach and frequency while staying within budget constraints. ​Benefits: Diversification reduces risk, targets different audience segments across various touchpoints, and reinforces the core campaign message through repetition. ​2. Advocacy Advertising ​Advocacy Advertising is an advertising approach that promotes a specific cause, viewpoint, political stance, or public policy position rather than a commercial product or service. ​Key Objective: To influence public opinion, influence legislation, or build goodwill for an organization around controversial or social issues. ​Example: Campaigns raising awareness about climate change, anti-smoking laws, or corporate sustainability initi...
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The Influencer Who Promised Too Much

Case Study 3: The Influencer Who Promised Too Much Topic: Ethics in Advertising and Regulatory Bodies Slide 1: Introduction Good morning, everyone. Today, I am going to present Case Study 3, titled The Influencer Who Promised Too Much. This case is about a skincare company called GlowPlus. The company hires a popular social media influencer to promote its face cream. The influencer claims that the cream removes all pimples in three days and guarantees flawless skin for everyone. However, the company has no sufficient scientific evidence to support these claims, and the influencer does not disclose that the advertisement is sponsored. This creates serious ethical problems in advertising. Slide 2: Question 1 – Ethical Problems There are three major ethical problems in this case. 1. Misleading Claims * The influencer promises to remove all pimples in three days. * There is no sufficient scientific evidence to support this claim. * Every person’s skin is different. 2. Hidden Sponsorship * ...
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Group 7

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Ethics in media

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Wild life sanctuary

  A Visit to Wayanad Wildlife Sanctuary Early in the morning, as the mist slowly lifted from the forest, the sounds of chirping birds and rustling leaves filled the air. This was my first impression of Wayanad Wildlife Sanctuary, one of the most beautiful and important wildlife reserves in Kerala. Located in the northeastern part of Kerala, this sanctuary is part of the larger Nilgiri Biosphere Reserve. It is rich in biodiversity and is home to many wild animals such as elephants, deer, leopards, and even tigers. The sanctuary is also famous for its variety of birds and plant species, making it a paradise for nature lovers. The forest is dense and green, with tall trees and wide grasslands. While traveling through the sanctuary, one can see herds of elephants moving freely and hear the calls of different birds. “The forest is alive in every moment,” said a forest guide, showing how vibrant and active the ecosystem is. Wayanad Wildlife Sanctuary is divided into two main areas—Muthan...
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Novel review assignment 7

  Ram C/O Anandhi , written by   Akhil P. Dharmajan , is a sensation in contemporary Malayalam literature. Often described by the author himself as a "cinematic novel," it broke sales records and eventually gained national attention, winning the   Sahitya Akademi Yuva Puraskar   in 2025. ​Here is a descriptive review of the novel: ​ The Plot: A Love Letter to Chennai ​The story follows  Ram , an aspiring filmmaker from Alleppey, who moves to the bustling streets of Chennai to pursue his dreams. He settles into a "mansion" (a traditional Chennai hostel) and encounters a colorful cast of characters. The heart of the story is his turbulent relationship with  Anandhi , a fierce and hardworking receptionist at his film school. What starts as a classic "enemies-to-lovers" trope slowly unspools into a complex narrative involving mystery, sacrifice, and deep-seated trauma. ​ Key Strengths ​ Cinematic Narrative:  True to its label, the book reads like a movie. ...
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