The Influencer Who Promised Too Much
Case Study 3: The Influencer Who Promised Too Much Topic: Ethics in Advertising and Regulatory Bodies Slide 1: Introduction Good morning, everyone. Today, I am going to present Case Study 3, titled The Influencer Who Promised Too Much. This case is about a skincare company called GlowPlus. The company hires a popular social media influencer to promote its face cream. The influencer claims that the cream removes all pimples in three days and guarantees flawless skin for everyone. However, the company has no sufficient scientific evidence to support these claims, and the influencer does not disclose that the advertisement is sponsored. This creates serious ethical problems in advertising. Slide 2: Question 1 – Ethical Problems There are three major ethical problems in this case. 1. Misleading Claims * The influencer promises to remove all pimples in three days. * There is no sufficient scientific evidence to support this claim. * Every person’s skin is different. 2. Hidden Sponsorship * ...