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Case study 3

Case Study 3: The Hidden Camera – Public Interest or Invasion of Privacy? Introduction Investigative journalism helps expose corruption and illegal activities. Journalists sometimes use hidden cameras to collect evidence. However, this raises ethical issues such as privacy, fairness and accuracy.In this case, a journalist secretly records a senior public oficial allegedly discussing a bribe. The news channel broadcasts selected footage with the headline “Corruption Exposed!” The oficial claims that the footage was misleadingly edited. 1. When Can a Sting Operation Be Ethically Justified? A sting operation is justified when it exposes serious wrongdoing that afects the public. - It should serve the public interest. - Journalists must verify the information. - They should avoid unnecessary invasion of privacy. 2. Verification Before Broadcasting Before broadcasting hidden-camera footage, journalists should: - Check whether the recording is genuine. - Review the complete conversation. The...
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CURRENT STATUS AND TRENDS OF ADVERTISING

 JOURNALISM ASSIGNMENT: CURRENT STATUS AND TRENDS OF ADVERTISING Selected Option: Question 2 – Emerging Trends in Advertising ​STRATEGIC PROPOSAL: REVOLUTIONIZING ADVERTISING FOR GEN Z & YOUNG MILLENNIALS (18–30 AGE DEMOGRAPHIC) ​To: Executive Committee / Senior Leadership From: Associate Strategy Director Date: October 2026 Subject: 2026–2027 Advertising & Growth Strategy for the 18–30 Audience ​EXECUTIVE SUMMARY ​Reaching consumers aged 18 to 30 requires a fundamental shift in strategy. This demographic views traditional mass advertising with skepticism and routinely bypasses interruptive media using ad blockers, skipped rolls, and premium subscriptions. Reaching them requires shifting from passive broadcast messages to integrated cultural participation. ​This strategic document outlines five core advertising trends defining the 2026 media environment. For each trend, we evaluate its strategic mechanics, unique advantages, potential operational risks, and a real-world cas...
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Paid News and the Credibility Crisis in Indian Journalism

    Introduction A free and independent press is essential to a functioning democracy because citizens depend on journalism to make informed political choices. During elections, this responsibility becomes even more important. However, the practice of paid news —where favourable coverage is published in exchange for money or other consideration—can blur the boundary between journalism and political advertising. In the present case, a regional newspaper publishes a series of favourable reports about a political candidate after receiving payment from the candidate’s campaign team. The reports appear to be ordinary news stories and do not disclose their commercial nature. This raises serious questions about editorial independence, transparency, electoral fairness and public trust. 1. What is Paid News? The Press Council of India (PCI) defines paid news as news or analysis appearing in any media for a price in cash or kind as consideration . ( Press Council of India ⁠) Paid news i...
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A multimedia case of 7up advertisement

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The Advertising Journey of 7up: A Multimedia Case Study Student Name: Muhammed Hanan Hamraz Roll Number: 05 Course: FYUGP Journalism Subject: Advertising Basics – Minor 6 Product: 7up PART I : PRODUCT, BRAND AND ADVERTISING BACKGROUND   1. Product and Company Profile ​Product Name : 7UP (Lemon-Lime Carbonated Soft Drink)   ​ Category : Non-Alcoholic Beverage / Carbonated Soft Drink (CSD) ​Parent Company / Manufcturer : Keurig Dr Pepper controls the brand rights and production within the United States, whereas PepsiCo manages its manufacturing, distribution, and international marketing across global markets.   ​ Country of Origin: Formulated and launched in St. Louis, Missouri, United States.   ​Present Market : Worldwide distribution spanning North America, Europe, Latin America, Asia-Pacific, Africa, and the Middle East.   ​ Reason for Selection : 7UP provides a classic textbook case study of strategic brand positioning. Its historic late-...
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Assignment( model exam)vac

SECTION A ​Answer any SIX questions. (2 marks each) ​1. CBFC (Central Board of Film Certification) ​The Central Board of Film Certification (CBFC) is a statutory regulatory body under the Ministry of Information and Broadcasting, Government of India, established under the Cinematograph Act, 1952. ​Role: It regulates the public exhibition of films in India through certification categories: U (Unrestricted), U/A (Parental Guidance), A (Adults Only), and S (Specialized Audiences). ​2. Readers’ Editor ​A Readers’ Editor (also known as an internal ombudsman) is an independent journalist appointed within a news organization to represent the interests of news consumers. ​Role: They handle complaints regarding accuracy, fairness, and bias, publish corrections, and evaluate editorial decisions to maintain accountability and transparency. ​3. TRAI (Telecom Regulatory Authority of India) ​The Telecom Regulatory Authority of India (TRAI) is a statutory body established under the TRAI Act, 1997. ​R...
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Assignment ( model exam.question and answer)minor 6

 SECTION A ​Answer any SIX questions. (3 marks each) ​1. Media Mix ​Media Mix refers to the combination of various communication channels (such as TV, radio, print, digital, outdoor, and social media) that a brand uses to deliver its promotional message to the target audience. ​Key Objective: To maximize reach and frequency while staying within budget constraints. ​Benefits: Diversification reduces risk, targets different audience segments across various touchpoints, and reinforces the core campaign message through repetition. ​2. Advocacy Advertising ​Advocacy Advertising is an advertising approach that promotes a specific cause, viewpoint, political stance, or public policy position rather than a commercial product or service. ​Key Objective: To influence public opinion, influence legislation, or build goodwill for an organization around controversial or social issues. ​Example: Campaigns raising awareness about climate change, anti-smoking laws, or corporate sustainability initi...
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